What is the secret behind those companies that we all just love and want to buy all their products and even take their CEO out to lunch? You know who I’m talking about: Apple, Zappos, Amazon.
There is a “special something” about these companies that any app developer would love to have in their own company. After all – we are all in this business because we feel like we have something special to offer. Who doesn’t want to connect to their customers at this level?
This Book Shows You How
Enter Guy Kawasaki’s new book, Enchantment. As the title implies Guy’s new book is about how to enchant your customers, partners and audience. Guy accomplishes this in a well thought out book (really I don’t think he wastes one word or second of your time it is that well put together). Essentially, what he does is challenge what you might think about the business world and then give you some real steps that you can take immediately (even before finishing the book).
Why This Book Is Refreshing
In the online-Internet business market we are saturated with books about working 4 hours a week, making money while you sleep and so on. As anyone can tell you starting an online business (or any business) is not a flippant gesture where you write an email one week and then go on to sip tea for the rest of the month while your business churns cash.
This book let’s us know that is ok again to be great – for the people who want to make some special, unique or just huge.
So What Are The Specifics?
Ok so I read books to be inspired but I know we all want some actionable things to do right now. Here is a sampling of the types of topics you will get real insight on:
- Get people to like you
- Get people to trust you (for reals)
- How to launch your company or product
- Overcoming resistance
- How to use the old fashioned face-to-face communication protocol
- How to social media well
- How to use your website well
What is nice about all this stuff is that you can do it just as well as a startup, small business or even someone in a huge company. What a lot of this book is about is relationships and how we can now leverage technology to have real relationships so many more people. In short, everyone now counts in the social media, techno-verse that we find ourselves in.
How To Get Enchantment
Of course you can get this new book at any major bookstore but if you would like to help support this website* you can buy it directly from amazon. Click here to check ou Enchantment: The Art of Changing Hearts, Minds, and Actions
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