Hi, my name is Matt

Last year at this time I was working full time as the IT guy in a major American company. Many of you may have had my job – I spent all day writing Windows .NET code that was rushed out the door as soon as it was “good enough” for the people who worked at our company.

My software was “just ok” and it did the job; but, it was never pretty and never really exciting. Maybe 50 people total used the software I spend years making. Like my software, my day job was not terrible but “just ok”. And even though I worked for years on my software I did not own it and had no say in how it was used!

I had enough so here is what I did

Last March I decided to learn how to make iPhone apps. By July I had started selling my first iPhone app after spending three months and thousands of dollars learning how to develop for the iPhone. Because of the unique opportunity with the iPhone App Store I was able to become my own software publisher! The software I worked on was mine and I had the luxury of making it as awesome as I could and I even had real customers who appreciated my efforts!

It seemed like the App Store made my dream possible overnight.

From 50 “users” to 2034 customers In one month

Since July of last year I have sold software to people every single day! In the first month of my app being available I sold 2034 copies. In that month I increased my audience by 40 times and I suddenly had worldwide reach. I was getting email from around the world thanking me for making an app that they loved. My apps showed up on blog posts and got mentions on podcasts!

All this from someone who never even sold a glass of lemonade as a kid! Does this sound like the kind of thing that you would like to do?

I rebooted my whole life

By September of last year I was only working 50% time at my day job and by November I quit my job completely to work on my software company full-time. Today, tens of thousands of people use one of my 9 iPhone apps and many more read my blog.

This one year of indy software work has been more interesting than the past 10 years working in my old cubicle.

I do have a confession

A lot of people think that iPhone developers are all getting super rich because they hear the stories about people like Steve from Trism who made $250,000 in a month or the guy who made the iFart app and had sales of $9,200 per day or the other guy who made $21,000 per day with iShoot.

Well, I have not made that kind of money.

HOWEVER, I have made a good income for myself and I make enough money to reinvest most of it back into my software company.

Developing for the iPhone is not necessarily a get rich quick scheme, it requires some real work to build up a quality product. But, it does feel good at the end the day to know that what you worked on adds value to your own company and that your customers love what you are doing.

The problem with switching to iPhone development

Finding information about the details of iPhone programming is not hard, a million bloggers write about it every day including me. The main problem is that there is so much information that it is hard to know where to get started. People who already program don’t want to go back to the basics or discuss computer science theory. We definitely do not need to hear Apple’s marketing pitch (hint: we are already sold on this one!).

What we all need in the beginning is to see how its done – a guided tour of the innards of an iPhone app would help and to see how all the pieces fit together would be sweet! Also, a little help translating the unusual syntax of Objective-C would be helpful (if you don’t know what I’m talking about you will soon…). Finally, wouldn’t it be nice to see how to translate the code that you write into a product that you can sell?

So, I wrote a book that does all that!

Actually, I designed an entire training program to help you do that. This baby has been in the works for three years and it’s on its fourth revision and goes way beyond what you can get out of a book. The product is called iOS Training Pack and it’s a six week workshop that shows you exactly how to make an iPhone (and now iPad too) app. We actually go beyond the basics and dive into web services and more iOS advanced coolness. Find out more about this iPhone training program by going to the iOS Training Pack website.

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